The Chrysler 300 Motown Edition
A Forward Look writer was on location during filming of the Chrysler “Who We Are” commercial with Berry Gordy. Here is that writer’s recap of events, followed by video of the commercial from the official Chrysler YouTube page.
From the Motor City to the Big Apple, the “D” to N-Y-C, the Chrysler 300 commands admiration and respect. The two entertainment institutions that best exemplify their respective cities, Motown Records and Broadway shows, have also earned that special admiration and respect. On one cool September night in 2012, Motown founder Berry Gordy and the new Chrysler 300 Motown Edition came together for a commercial celebrating the hardworking heritage that Detroit and New York City have—and the christening of a new take on earned luxury.










