The “luxury” vehicles of the future will be equipped with rear and side view mirrors that make us look younger and slimmer. But as we wait for these to be engineered, we’d like to know what luxury features today’s female drivers want in their vehicles. Since men rarely understand what women want, we posed this question to some the female engineers at Chrysler. And they helped us open floodgates with their own perceptions of what makes a luxury vehicle.
Luxury…it’s such a beautiful notion on its own. But when paired to the word vehicle, it puts into motion a cascade of mental images and expectations for all the things that define a car’s style, creature comforts and convenience features.
Ladies luxury includes Pa-dunk-a-dunk. We are referring to the trunk space of the car to fit your all of your shopping bags from Gucci, BCBG, Enzo Angiolini and Prada! With all the extra space you can even squeeze in some Ed Hardy.
The 2012 Chrysler 200 chrome accents and elegant exterior with a full power retractable hardtop and still includes a ton of trunk space when you go topless.
The following Luxury features also came up repeatedly among the women we talked to:
- Smooth, comfortable ride that’s quiet and neutralizes outside sounds.
- Premium leather heated seats and steering wheel.
- Power Convertible and everything else (seats, windows, locks) including a drive train with muscle to leave mediocrity in the dust (without punishing us at the gas pump).
- Full complement of the latest automotive convenience and safety features (side curtain airbags, navigation, satellite radio, built-in Bluetooth connection, back-up camera).
- High quality soft touch materials on the dashboard and interior panels
Lets not forget the lighted vanity mirror so we can touch up our L’Oreal Endless Kissable Lipcolor. The gloss coat is like clear vinyl but heavy, like wearing a wet raincoat in a stuffy room. At HerHighway, we concurred that a true “luxury vehicle” would offer all of these features and more including the trunk full of designer shoes.
This article has not been altered by Chrysler.








