Nameplates and vehicle badging are important distinguishing features for any automobile. Not only do they serve a practical purpose—that is, indicating to passersby and potential owners alike the make and model of the vehicle they are admiring—they also offer a vehicle’s designers another outlet to express their overall vision for the car.
Think of it this way: Much like the signature of an author, athlete or famous artist can reveal the individual’s personality, automobile badging can reflect the very essence of the car—refined, stylish badging speaks to the luxury of a vehicle like the Chrysler 300; a vintage-looking badge is the perfect touch for descendants of ‘60s- and ‘70s-era muscle cars (think today’s Dodge Challenger); and no-nonsense badging is just the thing for working vehicles like the Ram Heavy Duty lineup.
Looked at more broadly, nameplates and badging can communicate the story of a company over time. For instance, in the long, remarkable history of the Chrysler brand, the badging of its vehicles has changed as needed, keeping pace with the times and also reflecting the design preferences of the men and women at work behind the scenes, from the legendary Virgil Exner to present-day designers.
With that in mind, please enjoy this virtual tour of Chrysler badging through the years. The tour starts with the iconic Chrysler 300 and finishes with examples from today’s current Chrysler lineup.
To see more classic Chrysler logos, please visit this Forward Look blog post: Chrysler Heritage—The Evolution of a Logo