The Chrysler brand proved that it wasn’t our first rodeo at the annual Texas Auto Roundup, April 28-29, hosted by the Texas Auto Writers Association (TAWA) in Fort Worth, Texas. At the event, a total of 47 journalists drove and evaluated 53 cars from various automobile manufacturers. After a day of vigorous driving at the Texas Motor Speedway, journalists voted on their favorites, and the 2013 Chrysler Town & Country as well as the 2013 Chrysler 300C John Varvatos Luxury Edition, were among seven Chrysler Group vehicles to receive awards.
If our trip to Spring Fest 8 taught us anything, it’s this: Just as the current Chrysler vehicle lineup is a true reflection of the gritty, never-give-up attitude of Detroit, a customized car is a true testament to the customizer’s spirit of individuality.
Some customizers will make understated modifications attempting to emphasize the classiness already present in, say, a Chrysler 300. Other owners opt to make a statement with flashiness, adding chrome, a custom paint job and whatever else comes to mind. In both cases, the car becomes a way to represent the personality of the man or woman who took on the long but rewarding challenge of customization.
Then, if you have a Chrysler-related story you feel compares to hers, be sure to submit it to our Driver’s Seat Story tab on the Chrysler Facebook page—by doing so, you might just earn yourself a place among our previous Chrysler Owners of the Month.
World-renowned fashion designer John Varvatos has something in common with the Chrysler brand—both were born in Detroit. In fact, like so many Detroiters, this proud son of the Motor City worked the line in a Chrysler assembly plant, and now he’s collaborated with us to create a limited-edition Chrysler 300C.
In this new commercial from the Chrysler brand, watch as John Varvatos takes delivery of the car that bears his name—the 2013 Chrysler 300C John Varvatos Limited Edition. Delivery happens in a very special place (out front of the John Varvatos Bowery location) and with a very special guest, another famous native of Michigan.