We’re still blown away by the amazing response to our halftime commercial. People all over the country have been sharing the video, a graphic visualization of which you can see on our YouTube channel. And thanks to you, “Halftime in America” has secured the top automotive ranking – second place overall – in the YouTube Ad Blitz contest.
YouTube’s Ad Blitz program, now in its fifth year, is an online and interactive gallery of ads that lets users vote for their favorites. It’s one of the largest consumer polls of its kind. “We are humbled and honored that the voters named Chrysler Group as the top auto and second-place winner in YouTube’s Ad Blitz 2012 contest,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.
Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC, had this to say: “It’s ‘Halftime in America’ is about a mission, not about a product… Our message to the United States came from people who felt a duty to encourage the country they love. It was simply a way of saying that everyone, in the land of opportunity, has the right to dream and the power to turn that dream into a reality.”