Meet Chrysler Custom Challenge Finalist Sidney Logan and His Customized Chrysler 300 “Sickfish”

The unapologetic, bold design of the Chrysler 300 commands individuality. Sidney Logan, a finalist in the Chrysler Custom Challenge, made this distinct recognition the first time he laid eyes on it in 2004. It was in this moment that Sidney knew the Chrysler 300 would be the star of his next customization project.

Sidney’s mission was to show his personality and connection to his Chrysler 300 through customization, and his first glimmer of inspiration came in a name. The name Sickfish dawned on him one day as he was cleaning around the house, “I looked out the window and noticed how the carbon fiber glistened and changed colors with the sun, just like the scales of a fish.”

Discover all of magnificent mods that make Sickfish truly unique in this video below.

SEMA is Sidney’s favorite customization event of the year. After having attended it for the past four years as a spectator, Sidney’s dream of finally having Sickfish on display for all to see is becoming a reality. “I love meeting new people who share the same passion for customization. It’s going to be a great opportunity to learn about the interests of other car builders and receive constructive feedback from the experts.”

Sidney, along with two other finalists in the Chrysler Custom Challenge, will be joining the Chrysler brand in November at SEMA, the premier automotive specialty products trade event in the world. While at SEMA, each finalist’s submission will be judged by a panel of industry experts for a chance to win a trip to the 2014 North American International Auto Show, $15,000 in cash and prizes, and the title “2013 Chrysler Custom Challenge Champion.”

In the spirit of friendly competition, Chrysler Forward Look asked Sidney who he felt was his biggest competition in winning the title of Chrysler Custom Challenge Champion. He said, “Both of the finalists’ cars are beautiful, but I’d have to say that the white-on-white styling of Oriana Schooley’s customized Chrysler 300 may have an advantage.”

What do you think? Will Sidney’s “Sickfish” take home the coveted prize?

Stay tuned to Chrysler Forward Look this week as we take a closer look at the remaining two finalists in the Chrysler Custom Challenge, and don’t forget to RSVP to the SEMA livestream on November 5 to hear the grand prize winner announced in real time.