In this week’s edition of Real People, Real Stories, we hear from Shelley S., a Sioux Falls, South Dakota, woman who for 22 years has been pleased with her Chrysler vehicles.
Imagine a professional baseball team that won its division every year for more than a decade. Imagine a starting quarterback who took home every MVP trophy handed out since 2002. Imagine a hit television series that earned an audience-choice award for an even dozen years running. In each of these examples, the case is made for true excellence, a dedication to quality and a laser focus on high performance.
Now, imagine a minivan that for a record 12 straight years has bested its competitors when it comes to retaining vehicle owners returning to the market to lease or purchase a new vehicle. Put in perspective, it becomes clear that by winning the Polk Automotive Loyalty Award this year—and every year since 2002—the Chrysler Town & Country has achieved something extraordinary.
The Town & Country might be last vehicle among the current Chrysler lineup to experience the S model makeover, but that doesn’t mean it’s the least noteworthy. In fact, we believe just the opposite is true, that this minivan is about to break new ground in a segment where for years it’s been doing just that—breaking new ground.
Some people believe that if you drive a minivan, you can’t have style, and that to have style, you must drive something other than a minivan. At Chrysler, we disagree with both sides of that premise, now more than ever. Credit that to the latest addition to our vehicle lineup—the new 2013 Town & Country S.