During the 2012 NAIAS in January, we had a blast showing off our new concept vehicles and updated rides. Perhaps less flashy but no less meaningful, we used the show to launch Chrysler Group LLC’s Automobility Program.
The Automobility Program is designed to help ease the financial burden of drivers and passengers with physical challenges. Chrysler Group provides a cash reimbursement to lower the cost of installing adaptive or passenger equipment with a new purchase or lease of any new Chrysler, Jeep®, Dodge, Ram Truck, or FIAT brand vehicle from a participating dealer.
On display at the Mobility Center at NAIAS were two minivans and a FIAT 500. The 2012 Chrysler Town & Country had a side-entrance ramp while the 2012 Dodge Grand Caravan was equipped with a rear-entrance ramp, both installed by The Braun Corp®. The 2012 FIAT 500 featured Ride-Away® Guidosimplex® hand control devices. Additionally, there were numerous innovative mobility-related accessories, conversions, and adaptive devices.
It’s easy to get caught up with the shiny concepts and bright lights of a massive event like NAIAS. When it comes to addressing real-world concerns, even though the glitz isn’t important, we have what we like to call “functional beauty.” Our Automobility Program goes a long way in giving anyone the freedom to drive off with the Chrysler they want.