Followers of @ChryslerAutos, the official Twitter page of Chrysler, may have noticed the flurry of tweets that went out a few weeks ago from the Detroit Jazz Festival. It might seem odd to some that we would spend the day posting updates from such a geographically specific event. We feel just the opposite: Although the Detroit Jazz Festival was site-specific, the value that Chrysler attributes to the arts is universal, and sponsoring events like these is just one of the ways we try to show it.
Of course, participating in events also affords us certain opportunities, such as interviewing jazz guitarist Kevin Eubanks. Watch the video below to learn about the relationship Kevin sees between the American auto industry and the rise of popular music.