Prevailing sentiment might hold that larger companies are not always so concerned with community at the local level. With Chrysler, nothing could be further from the truth. Our commitment to people and their communities is one reason why we sponsor initiatives such as Drive for the Kids, a program that, since its inception in 1993, has helped raise nearly $4.5 million for worthy school programs all across the country.
One recent Drive for the Kids fundraiser was held in Traverse City, MI. Here’s a video from the event that includes a highlight reel from the kids-only Backseat Driver trivia contest, which we put on just for fun and in conjunction with the day’s other activities.