Meet the Judges in the Chrysler Custom Challenge

The Chrysler Custom Challenge celebrates the Chrysler customizer community and recognizes the top customizing talent. Throughout the challenge we received more than 100 submissions from Chrysler customizers vying for the title of 2013 Chrysler Custom Challenge Champion.

Judging and selection of three finalists and ten runners-up will be determined by our panel of guest judges, who currently serve as industry experts. The judges will narrow down the submissions based on the following criteria.

      • Originality
      • Brand Relevance
      • Public Appeal

Stay tuned—the selection process is currently taking place, and winners will be announced right here on the Chrysler Forward Look blog in the upcoming weeks. Meanwhile, in an effort to keep Forward Look fans informed, here’s some background information about each of our expert judges.

Saad Chehab 

saadPresident and Chief Executive Officer – Chrysler Brand, Chrysler Group LLC

Saad Chehab, is a proud graduate of the University of Detroit Mercy. Previously the Chrysler Group LLC director of advertising and brand marketing, he is now the president and CEO of the Chrysler Brand. Chehab played a major role in developing the 2011 Super Bowl ad “Born of Fire,” which featured Eminem driving a Chrysler 200 through the streets of Detroit.

Pietro Gorlier

pietroPresident and Chief Executive Officer – Mopar® Brand Service, Parts and Customer Care, Chrysler Group LLC

Pietro Gorlier joined the FIAT® Group in 1989 and has held various positions through the years including, logistics, after sales and customer care. Gorlier’s current position with the Mopar® Brand allows him to work with all Chrysler Group LLC brands, focusing on parts and services growth and delivery with an integrated world-class approach to customer support. Mopar® parts and accessories allow consumers to customize, personalize and optimize their Chrysler brand vehicles.

Ralph Gilles

RalphPresident and Chief Executive Officer – SRT Brand and Motorsports, Chrysler Group LLC

Senior Vice President – Product Design, Chrysler Group LLC

Ralph Gilles joined Chrysler Corporation in 1992 as a designer, applying his extensive knowledge and skills from his industrial design background earned at the College for Creative Studies. Throughout his career he has worked on both interior and exterior design, within the color and trim studio and across multiple Chrysler Group LLC brands. Gilles furthered his education—and thus his career—by earning a degree in business administration from Michigan State University. In 2011 he was appointed the president and CEO of SRT Brand and Motorsports, Chrysler Group LLC.  Keep up with Ralph on Twitter at @RalphGilles.

Be sure to keep up with the Chrysler Custom Challenge on the Chrysler Facebook page, and if you haven’t taken a look at the entries from our fans, be sure to do so here.


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