Chrysler Custom Friday

This past March, we joined more than 125 Chrysler 300 owners to compare customized rides at the Eighth Annual Spring Festival of LXs, an event in Southern California inspired by and celebrating Chrysler Group vehicles built on the Chrysler LX full-size rear-wheel-drive automobile platform.

The Forward Look team was in attendance to document the event in a series of interviews conducted with as many Chrysler customizers as time would allow. To continue the Chrysler Custom Friday series, we introduce to you customizer Todd Middleton, who traveled nearly 20 hours from Vancouver, British Columbia, to show off his vibrant purple Chrysler 300.

Chrysler Custom Friday

 Chrysler Forward Look: What is it about Spring Fest that compelled you to make the 20-hour voyage for the second year in a row?

Todd Middleton: To me, Spring Fest is not just a car event; it’s an opportunity to finally meet all of the customizers that I’ve been interacting with online. Throughout the event, I am able to see some of the cool things that other customizers have done and begin curating ideas of my own. Most people take notes and photos, which help them determine their next personal touch. This strategy tends to get dangerous, as I usually leave Spring Fest with a hefty shopping list of new modifications.


Custom HEMI


Custom 300  Interior

CFL: Tell us a little about the vehicle you brought to this year’s Spring Fest.

TM: It’s a 2006 Chrysler 300C equipped with all-wheel drive, custom purple paint and suicide doors. We installed a glass roof, which was typically used on the 2012 Chrysler 300 models. I incorporated the color purple because it’s my wife’s favorite color, which helps her accept my fascination with customization.

CFL: What about the Chrysler 300 appealed to you?

TM: I was an avid truck owner until 2009, which is when I fell in love with the Chrysler 300 after having rented one for a wedding. It wasn’t two weeks after I returned home that I actually went out and bought one of my own.

 CFL: What advice can you give to someone who would like to get into customization?

TM: The first thing that I tell people is to investigate the various online LX forums. It’s amazing the amount of information you can learn through discussions with other customizers and vendors that support the products. Your modification options are limitless, but your wallet is not, so I would also recommend taking customization one step at a time.

To see more customized Chrysler vehicles, be sure to check out the runners-up and finalists in the Chrysler Custom Challenge. Stay tuned to the Forward Look Blog to find out who will be named the 2013 Chrysler Custom Challenge Champion.



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