And the Chrysler Custom Challenge Champion is…


The anticipation surrounding the Chrysler Custom Challenge peaked when we announced the champion at this year’s SEMA show.

Now that the wait is over, we’re excited  to introduce you to the very first Chrysler Custom Challenge Champion, Oriana Schooley.

Chrysler Custom Challenge Winner Oriana

Oriana was one of three finalists who were invited to be a part of the Chrysler brand footprint at SEMA, the largest aftermarket tradeshow event in the country.

Oriana Winner

When the finalists’ vehicles arrived at SEMA, they were judged by West Coast Customs Founder and CEO Ryan Friedlinghaus, former Chrysler brand President and CEO Saad Chehab and Mopar® brand President and CEO Pietro Gorlier. When all was said and done, the judges choose Oriana’s based on originality, brand relevance and public appeal.

Orianna Winning

As the champion, Oriana will receive a trip to the 2014 North American International Auto Show in Detroit and over $15,000 in cash and prizes.

Chrysler Custom Challenge Winner Oriana 2

If you’re interested in taking a closer look at Oriana’s distinct white Chrysler 300, she walks you through her modifications in the video below.


Thank you to all the customizers who shared their passion and creativity during the Chrysler Custom Challenge ― your dedication and loyalty to the Chrysler brand has not been overlooked.

Stay tuned to Chrysler Forward Look in the coming months as we follow up with Oriana at the North American International Auto Show.

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