Welcome to Forward Look, the official home for news, events, and information for Chrysler vehicles. Read, share, and experience the world of Chrysler straight out of the source.
While some of you are trudging your prized rides through a wintery mix of snow and salt, there is a group of passionate Chrysler enthusiasts and owners in sunny Southern California who have the good fortune of driving their tricked out Chrysler 300’s in beautiful weather every day. They are also preparing to host one of the largest gatherings of like-minded, late-model Chrysler gearheads from all over the world.
The lights have been turned off and the elaborate displays are being dismantled. The hundreds of cars, trucks, SUVs and concept vehicles are being loaded up and moving out of Cobo Center just as fast as they came in. The 2012 North American International Auto Show is in the record books.
In the latest submission for our Chrysler vehicle owner’s corner – Real People, Real Stories – Keith realizes how special his Chrysler 300 is and sets out to make it look unique.
When I first purchased my 300, I wasn’t sure that I liked it. But after driving it and getting compliments from strangers, I felt like there was something special about the car. With so many on the road, I knew I wanted my 300 to stand alone and not look like the others. I went with my wife to choose new wheels and other extra features. She put her own twist to the 300 and I am happy with the results.
They say loyalty is a thing of the past. That consumers are no longer connected to a specific brand or nameplate. To 
that we have only this to say: think again.
When the folks from Polk Automotive, a leader in data collecting and fact-based analysis within the industry, awarded our Town & Country with their annual “Loyalty Award” in the minivan category, we weren’t too surprised.
Was it because this is the eleventh consecutive time this prestigious award was bestowed upon us? Maybe. But what it really comes down to are the owners who look at their Town & Country not just as a mode of transportation, but more as a cherished member of the family, a trusted friend, a second set of hands, a pack mule, a get-away vehicle and a lot more.
Through our efforts to keep the Town & Country fresh with 75 product innovations, owners of previous model year vehicles found a completely refined minivan with an award winning interior and powertrain, making the choice to stick with their family friend easy.
So sleep well at night – loyalty has not gone the way of the steam locomotive or the drive-in movie. It’s alive and well among the thousands of satisfied Town & Country owners from sea-to-shining-sea.
