2013 SEMA Show Recap

The annual Specialty Equipment Market Association (SEMA) show in Las Vegas is a car enthusiast’s utopia. It’s where the industry’s brightest minds come to explore the cutting-edge aftermarket products that empower customers to put more power, capability and customization into their vehicle.

If you couldn’t make it out to Vegas for this year’s SEMA Show, worry not. We’ve got the complete rundown right here on Chrysler Forward Look.

CHRYSLER SEMA 4 CHRYSLER SEMA 10

On display in the Chrysler brand area were the 2014 Chrysler 300S and 2013.5 Chrysler 200S Special Edition.

CHRYSLER SEMA 6
2014 Chrysler 300S
CHRYSLER SEMA 7
2013.5 Chrysler 200S Special Edition

The Chrysler brand revealed more performance and more customization than ever with some help from our friends at Mopar® and West Coast Customs.

Mopar® made a statement with their “wall of awesome” ― a creative structure that displayed their available wheel options.

 

CHRYSLER SEMA 12
West Coast Custom’s Ryan Friedlinghaus showed us some tricks of the trade when he ran a series of on-site customization demonstrations with the 2014 Chrysler brand vehicle lineup.

 

CHRYSLER SEMA 9

This year we were joined by Chrysler Custom Challenge finalists Sidney Logan, Oriana Schooley and Steven Burkett, who showed off their spruced-up Chrysler 300 vehicles.

CHRYSLER SEMA
Steven Burkett’s customized Chrysler 300 “Killing Time”
CHRYSLER SEMA 3
Sidney Logan’s customized Chrysler 300 “Sickfish”
CHRYSLER SEMA 2
Oriana Schooley’s white Chrysler 300

 

After six months of voting and judging, we were thrilled to award Oriana Schooley the title of Chrysler Custom Challenge Champion.

CHRYSLER SEMA 5
Saad Chehab, former President and CEO of Chrysler brand; Oriana Schooley, Chrysler Custom Challenge Champion; Ryan Friedlinghaus, Founder and CEO of West Coast Customs; Pietro Gorlier, President and CEO of Mopar

For more photos from our trip to SEMA, take a look at our photo album on the Chrysler Facebook page.